Money doesn’t have to be the only consideration. You can also outsource those tasks you simply do not like to do, and this is a highly personal decision. You have to do what works for you. We don’t all have the same needs, income levels and likes/dislikes. I know people who actually enjoy doing laundry and others who send it all to a dry cleaner. There are those who think it’s wasteful to pay someone to clean their homes and others who prefer to work extra hours just to avoid household chores. The good thing about outsourcing is that you can use it as you need it and as it fits with your resources and demands. Mostly, it’s about finding the mix that’s right for you.
How you can Use a VA?
This is the best part of outsourcing. If it needs to be done, chances are, there’s a VA who can do it. Virtual assistants can help with lead generation activities, like blogging, publishing newsletters, submitting articles to directories and maintaining social network profiles (Twitter, Facebook, etc.). You can also get a VA to help with administrative tasks, like responding to routine emails (you create the canned responses, and the VA customizes them; this would work especially well if you routed all responses from web forms to your VA), compiling quotes for your services, requesting guest posting opportunities with other bloggers (incoming and outgoing), etc.
It’s important to keep in mind that not all tasks are well-suited for outsourcing. There are certain things that are simply easier to do yourself and would actually take longer to complete if you attempted to delegate them. Generally, these types of tasks take too long to teach someone else how to do them, are too complex to outsource completely, or require too much oversight on your part to justify the cost in time and money.
The most important consideration when thinking about what to outsource, as mentioned in the Julie Morgenstern book “Never Check E-Mail in the Morning,” is this: “Is this close to the ‘revenue line’?” Your role in your business should be to do those tasks that most directly contribute to your income. At most, try to stay within one or two steps of your revenue line and outsource everything else.
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